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OUR IDEAL PERSON

Gender: transgender (man to woman)
Age: 33
Country: Farnodal
Status: divorced
Family data: 1 child of his own and his parents are still together
Educational level: finished high school Profession: event manager
Social class: working class
Elisabeth, who used to be Elias, is a social person who loves to be around friends. She is a stress-free person who likes to take responsibility. Enjoying every moment is a must. She had problems in the past with her gender, but decided to ignore them and live a normal life with her own family. As soon as she heard about Thovibra, she imagined a life where she could be herself, and changed gender. She's always down for a party and likes to try new things. Apart from being an event planner, running is a way to clear her head. Saving money is also a trouble for her, this because of the social lifestyle.
A day in the life of Elisabeth would be taking her time to get up in the morning. A good breakfast and singing on the road to work. Arriving at the event, kissing all the employees, but giving a firm briefing to manage the event. Because she is an event manager, she can't decide her workhours. If it's not to late for her, she will most likely not getting in bed early, but rather take it to a bar.
Customer Journey
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